Tag Archives: media interviews

Tips for Authors: How to Rock Your Media Interview

Rob Ford Meets the Press  © 2011 West Annex News, CC-BY-SA-2.0

Rob Ford Meets the Press © 2011 West Annex News, CC-BY-SA-2.0

As a former reporter and PR pro, I’ve seen my share of media interviews go horribly wrong.

Like when Toronto Mayor Rob Ford ran away from reporters during a media scrum. Which led to a parody on Saturday Night Live, ridicule on the Daily Show, and a very weird interview on the Jimmy Kimmel Show. Now there’s even a cracked-theme video game about him.

Toronto Mayor Rob Ford on the Jimmy Kimmel Show

Toronto Mayor Rob Ford on the Jimmy Kimmel Show

You definitely don’t want to do a Rob Ford.

Follow these tips for dealing with the media and you’ll come off as polished, knowledgeable and in control.

 

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