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Tips for Authors: How to Rock Your Media Interview

Rob Ford Meets the Press  © 2011 West Annex News, CC-BY-SA-2.0

Rob Ford Meets the Press © 2011 West Annex News, CC-BY-SA-2.0

As a former reporter and PR pro, I’ve seen my share of media interviews go horribly wrong.

Like when Toronto Mayor Rob Ford ran away from reporters during a media scrum. Which led to a parody on Saturday Night Live, ridicule on the Daily Show, and a very weird interview on the Jimmy Kimmel Show. Now there’s even a cracked-theme video game about him.

Toronto Mayor Rob Ford on the Jimmy Kimmel Show

Toronto Mayor Rob Ford on the Jimmy Kimmel Show

You definitely don’t want to do a Rob Ford.

Follow these tips for dealing with the media and you’ll come off as polished, knowledgeable and in control.

 

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How To Find Free Photos For Your Blog

Looking for free photos for your blog or website? The bad news is that you can’t just grab them from the net. You’ll face a whopping big fine if you do.

You can, however, find free photos on the web that you can use on your blog or, in some cases, on your website and in other marketing material.

Search tools

The tool I like best is PhotoPin, which searches through millions of creative commons photos on Flickr.

 

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